View case
Campaigns and flows that grew the email revenue
Airwater Healing · Health and Wellness
+57%Email-attributed revenue
Your list is the
JOSION builds email and automation systems for ecommerce brands — the flows, campaigns and segmentation that turn an audience you already paid for into revenue you can forecast.
Free 30-minute audit of your current flows. No pitch deck.
Why your welcome flow is leaking money
WatchThe first 72 hours decide the next twelve months.
A subscriber is never more interested in you than the moment they hand over their address. Most brands answer that moment with a single discount code and then go quiet for a fortnight.
We treat it as a conversation with a shape: what you sell, who it's for, why you're different, what other people say, and only then a reason to buy now.
Who we are
Most brands spend everything acquiring an audience and almost nothing talking to it.
Belief
Owned beats rented. Ad costs climb every quarter. The inbox is the one channel where you set the rules, keep the data, and don't pay again to reach the same person twice.
Method
Systems, not sends. We build lifecycle infrastructure — welcome, browse, cart, post-purchase, winback, replenishment — then layer campaigns on top of something that already earns while you sleep.
Clients
Ecommerce and DTC brands doing real volume, usually somewhere between their first million and their first plateau, with a list they've never properly worked.
Proof
Revenue or it didn't happen. Open rates are a vanity metric. We report attributed revenue, revenue per recipient, and what changed since the month before.
What we do
Seven ways we
move the number.
Everything is built to be measured. If a service can't be tied to revenue, retention or reply rate, we don't sell it.
How we work
Six weeks from
audit to autopilot.
The same sequence every time, so you always know what's happening and what lands next.
Selected work
What changed,
and by how much.
Open any project to see the brief, the strategy, the numbers, and the emails themselves — before and after.
View case
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Recovering the checkout, without discounting it
Stand Up Now Apparel · Apparel · Cart recovery
9.8%Cart recovery rate
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A launch that sold out before the ads went live
Kangaroo Sheets · Home · Product launch
4,900Units sold in week one
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Waking over 38,000 subscribers who had stopped listening
Airwater Healing · Wellness - Newsletter
$6kIncrease in 90 days
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Remove the Final Friction
Stand Up Now Apparel · Apparel · Cart recovery
48%Increased Completed Orders
Email designs
Built to render
everywhere.
Table-based, dark-mode safe, and tested across Gmail, Outlook and Apple Mail. Open one to view it at full size on desktop or mobile.
Drag or scroll sideways. Click any design to open it.
Trust
What clients say
when we're not there.
Retention work is slow, unglamorous and compounding. These are the people who stayed for the compounding part.
Questions
The things
everyone asks.
If something here is still unclear, put it in the call — that is what it is for.
How long before we see anything?
The audit lands in week one and the first rebuilt flow is usually live by week two. Compounding revenue from the full lifecycle takes a quarter — anyone promising faster is selling you a discount code.
Which email platforms do you work in?
Klaviyo most often, then Mailchimp, Omnisend and Customer.io. If your stack is something else, say so on the call and we will tell you honestly whether we are the right people.
Who owns the flows you build?
You do. Everything is built inside your own account, documented, and yours to keep whether we work together for three months or three years.
Is there a minimum commitment?
Three months, because retention work genuinely does not show its full shape faster than that. After the first three it runs month to month.
Our list is small. Are we too early?
Possibly, and we will say so. Below a few thousand engaged subscribers your money is usually better spent on acquisition first. We would rather tell you that than take the retainer.
Book a strategy call
Thirty minutes.
One honest audit.
Pick a time that works. We'll look at your current flows together and tell you what we'd fix first — whether or not you hire us.
- A walkthrough of your existing automations and where they drop off
- The two or three flows worth building next, ranked by revenue
- A rough timeline and what it would cost to do properly
Opening the calendar
If it doesn't appear in a moment, open the booking page in a new tab instead.
Stop renting attention. Start owning it.
You've already paid to reach these people once. Let's make the second, third and tenth conversation the one that pays for it.